Optimo LED spotlight range for Lumiance brought the brand back into the retail lighting domain where it has a strong history. Optimo was developed specifically for retail applications where high efficiency, peak brightness, long lifetime, and low maintenance costs are crucial. Combining these attributes with a modern original design was essential. An integrated heatsink design compliments the sculpted freeform language reducing the visual impact of this important functional feature. The heatsink fins convect air so well that the junction temperature of the LED could be kept low enough to achieve a predicted 100,000+hrs of LED lifetime to L70.