EAZISTORE
COOKWARE

Solving common problems is one of the most satisfying aspects of being a product designer. The Eazistore Cookware range generated significant user value through solving a problem we've all had; unorganized pans taking up too much storage space. But as with many common problems they are difficult to solve but we did just that applying a 'stacking doll' philosophy which required particular attention to materials and tolerances. The product was a commercial success winning a D&AD Product Design Award along the way.