Who we are

Paul Taylor
Director
Award-winning product designer and engineer with over 20 years of experience developing consumer, professional, and automotive products and technologies for prestigious global brands.
Having taken multiple product ranges from blank-sheet all the way through to mass production has established a mastery of product design and delivery.
A creative lateral thinker and pragmatic problem solver who is commercially astute and success-driven.
Advocates human-centered design to create new user and business value.
Intuitively practices systems and design thinking to ensure a holistic product development approach.
Prioritizes understanding the who (it is for) and why (it is valuable) before the how (are we going to do it?) or the what (is it?).
Has a keen eye for aesthetics whilst ensuring beautiful functionality.
Endlessly curious about light, lighting, and the human visual and non-visual systems.